Copy the playbooks of $100M+ brands

Copy the playbooks of $100M+ brands

A behind-the-scenes look at how successful brands run their ads, emails, and website conversion strategies

+ AI chat for personalized recommendations

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Compare your brand to industry leaders

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Find the best examples to copy or learn from

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We track over 100 leading ecommerce brands

1

Website pages

Website pages

We track changes they make to their websites (see blue text)

2

Emails

We collect their emails and format them into easy-to-read diagrams that show their timing. e.g. Welcome, Browse Abandonment, and Abandon Cart series. Plus Black Friday, Cyber Monday, Valentines Day emails and more.

2

Emails

We collect the emails of each brand and format them into easy-to-read diagrams that show their timing. e.g. Welcome, Browse Abandonment, and Abandon Cart series. Plus Black Friday, Cyber Monday, Valentines Day emails and more.

3

Ads

We collect and store every ad - including the deleted ads. That means you can see what worked, and what didn't.

3

Ads

We collect and store every ad from the brands we track - including the deleted ads. That means you can see what worked - and what didn't.

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Payment details required. Cancel anytime before your trial ends.

Which brands do we track?

Over 100 of the best ecommerce brands in the world

Over 100 of the top performing ecommerce brands in the world

Supplements & Wellness

Beauty & Personal Care

Fashion / Apparel

Technology & Devices

Jewellery

Beverage

Everyday / Home Goods

Claim 7-Day Free Trial

Claim 7-Day Free Trial

Payment details required. Cancel anytime before your trial ends.

Optimize every step of your funnel

See current winning and losing ads

See every ad that's launched, even if it's been deleted

Filter based on the success of ads and how long they ran for

See what type of creative is working best for your industry right now

Avoid wasting ad spend by skipping the budget draining testing phase

See conversion drivers across entire websites

Track the optimizations brands make to their home page, product page and checkout flows

See the perfect examples of how to structure your website for more conversions

See the outcomes of split tests with millions of users

Access 12+ months of tracking data to see the evolution of top performing sites

A masterclass in email marketing

​The exact structure for high-performing abandon cart sequences to recover lost sales

Endless ideas for nurturing prospects with attention-grabbing broadcast emails

Capitalise on holidays and sales events with compelling and creative emails​

See the exact send times, length and subject lines for winning email sequences​

Claim 7-Day Free Trial

Payment details required. Cancel anytime before your trial ends.

Optimize every step of your funnel

Optimize every step of your funnel

See current winning and losing ads

See every ad that's launched, even if it's been deleted

Filter based on the success of ads and how long they ran for

See what type of creative is working best for your industry right now

Avoid wasting ad spend by skipping the budget draining testing phase

See conversion drivers across entire websites

Track the optimizations brands make to their home page, product page and checkout flows

See the perfect examples of how to structure your website for more conversions

See the outcomes of split tests with millions of users

Access 12+ months of tracking data to see the evolution of top performing sites

A masterclass in email marketing

​The exact structure for high-performing abandon cart sequences to recover lost sales

Endless ideas for nurturing prospects with attention-grabbing broadcast emails

Capitalise on holidays and sales events with compelling and creative emails​

See the exact send times, length and subject lines for winning email sequences​

Claim 7-Day Free Trial

Payment details required. Cancel anytime before your trial ends.

AI Chat that

Track the optimizations brands make to their home page, product page and checkout flows

See the perfect examples of how to structure your website for more conversions

See the outcomes of split tests with millions of users

Access 12+ months of tracking data to see the evolution of top performing sites

See current winning and losing ads

See every ad that's launched, even if it's been deleted

Filter based on the success of ads and how long they ran for

See what type of creative is working best for your industry right now

Avoid wasting ad spend by skipping the budget draining testing phase

See conversion drivers across entire websites

Track the optimizations brands make to their home page, product page and checkout flows

See the perfect examples of how to structure your website for more conversions

See the outcomes of split tests with millions of users

Access 12+ months of tracking data to see the evolution of top performing sites

A masterclass in email marketing

​The exact structure for high-performing abandon cart sequences to recover lost sales

Endless ideas for nurturing prospects with attention-grabbing broadcast emails

Capitalise on holidays and sales events with compelling and creative emails​

See the exact send times, length and subject lines for winning email sequences​

Claim 7-Day Free Trial

Payment details required. Cancel anytime before your trial ends.

Over 600 five-star ratings

  • Within two days of joining Industry Insider I found a product‑page A/B test from a nine‑figure skincare brand that we copied almost verbatim. The variant lifted our PDP conversion rate from 3.2 % to 4.6 %—worth ~A$11 k extra revenue last month alone.

    Sophie T.

    Growth Lead, DTC skincare brand

  • I oversee paid media for fifteen ecommerce clients. Instead of ‘creative’ meetings every Monday, my team now pulls three winning ad concepts from the library, tweaks them for each niche, and ships by the end of the week. We’ve cut ideation time by 70 % and the CPAs are trending down.

    Daniel V.

    Founder, Digital Marketing Agency

  • As a solo founder I don’t have the budget for expensive CRO audits. The step‑by‑step breakdowns of landing page experiments showed me exactly what to try. One headline test (stolen from a cosmetics brand) bumped my add‑to‑cart rate by 38%.

    Mia R.

    Founder of an aromatherapy diffuser brand

  • Industry Insider feels like a private swipe file on steroids. I lifted an abandon‑cart flow template from one of the brands, changed the copy, and we recovered $4,200 in the first week. I was shocked how well it worked.

    Liam C.

    Email Marketing Manager

  • The ad filters that show ‘longest‑running’ creatives are awesome. We copied a 14‑month‑old testimonial carousel and our CPA dropped from $38 to $27 in one week.

    Rafael O.

    Paid Social Lead

  • Industry Insider basically handed us our Black Friday strategy. We copied a tiered‑discount email flow from a tech brand in the library, tweaked the copy, and revenue for the five‑day promo broke A$190 k—up 52 % on last year.

    Harper G.

    Ecom Manager

  • Industry Insider basically handed us our Black Friday strategy. We copied a tiered‑discount email flow from a tech brand in the library, tweaked the copy, and revenue for the five‑day promo broke A$190 k—up 52 % on last year.

    Harper G.

    Ecom Manager

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Offer Ending Soon - LIFETIME 50% OFF

Copy the playbooks top brands spent millions to learn

Continue for

$199/year

$99/year

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The only AI trained on real, current strategies employed by the most successful brands in the world

Copy proven conversion tactics refined through hundreds of millions of dollars spent in A/B tests.

Easily compare winning ad formats, hooks, and offers, with losing ads - so you can take inspiration from the best, and avoid the worst.

Stop guessing improvements to your email series. Copy world-class references for your Abandoned Cart, Welcome, Product Launch Series, and more

Steal top holiday playbooks. See exactly how leading brands handle Black Friday, Cyber Monday, and beyond - including their ads, emails, and offers.

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