Copy the playbooks of $100M+ brands

Steal the strategies that cost them hundreds of millions of dollars in A/B tests and the payroll of world-class performance marketers

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Your new unfair advantage

Copy proven conversion tactics refined through hundreds of millions of dollars spent in A/B tests.

Easily compare winning ad formats, hooks, and offers, with losing ads - so you can take inspiration from the best, and avoid the worst.

Stop guessing improvements to your email series. Copy world-class references for your Abandined Cart, Welcome, Product Launch Series, and more

Steal top holiday playbooks. See exactly how leading brands handle Black Friday, Cyber Monday, and beyond - including their ads, emails, and offers.

One example of our 60 brands: Kylie Cosmetics

1

Overview of the funnel

2

Home Page Improvements (month-to-month)

Home Page Improvements
(month-to-month)

3

Product Page Improvements (month-to-month)

Product Page Improvements
(month-to-month)

4

Cart Improvements (month-to-month)

Cart Improvements
(month-to-month)

5

Checkout Improvements (month-to-month)

Checkout Improvements
(month-to-month)

6

Meta ads (tracking the lifespan of every ad)

Meta ads
(tracking the lifespan of every ad)

7

Email Series

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Copy the winning tactics of 60 top-performing brands

Beauty & Cosmetic

Fashion

Supplements / Coffee

Technology

Pet

Everyday / Home Goods

Jewellery

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Optimize every step of your funnel

See current winning and losing ads

See every ad that's launched, even if it's been deleted

Filter based on the success of ads and how long they ran for

See what type of creative is working best for your industry right now

Avoid wasting ad spend by skipping the budget draining testing phase

See conversion drivers across entire websites

Track the optimizations brands make to their home page, product page and checkout flows

See the perfect examples of how to structure your website for more conversions

See the outcomes of split tests with millions of users

Access 12+ months of tracking data to see the evolution of top performing sites

A masterclass in email marketing

​The exact structure for high-performing abandon cart sequences to recover lost sales

Endless ideas for nurturing prospects with attention-grabbing broadcast emails

Capitalise on holidays and sales events with compelling and creative emails​

See the exact send times, length and subject lines for winning email sequences​

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Over 300 five-star ratings

  • Within two days of joining Industry Insider I found a product‑page A/B test from a nine‑figure skincare brand that we copied almost verbatim. The variant lifted our PDP conversion rate from 3.2 % to 4.6 %—worth ~A$11 k extra revenue last month alone.

    Sophie T.

    Growth Lead, DTC skincare brand

  • I oversee paid media for fifteen ecommerce clients. Instead of ‘creative’ meetings every Monday, my team now pulls three winning ad concepts from the library, tweaks them for each niche, and ships by the end of the week. We’ve cut ideation time by 70 % and the CPAs are trending down.

    Daniel V.

    Founder, Digital Marketing Agency

  • As a solo founder I don’t have the budget for expensive CRO audits. The step‑by‑step breakdowns of landing page experiments showed me exactly what to try. One headline test (stolen from a cosmetics brand) bumped my add‑to‑cart rate by 38%.

    Mia R.

    Founder of an aromatherapy diffuser brand

  • Industry Insider feels like a private swipe file on steroids. I lifted an abandon‑cart flow template from one of the brands, changed the copy, and we recovered $4,200 in the first week. I was shocked how well it worked.

    Liam C.

    Email Marketing Manager

  • The ad filters that show ‘longest‑running’ creatives are awesome. We copied a 14‑month‑old testimonial carousel and our CPA dropped from $38 to $27 in one week.

    Rafael O.

    Paid Social Lead

  • Industry Insider basically handed us our Black Friday strategy. We copied a tiered‑discount email flow from a tech brand in the library, tweaked the copy, and revenue for the five‑day promo broke A$190 k—up 52 % on last year.

    Harper G.

    Ecom Manager

  • Industry Insider basically handed us our Black Friday strategy. We copied a tiered‑discount email flow from a tech brand in the library, tweaked the copy, and revenue for the five‑day promo broke A$190 k—up 52 % on last year.

    Harper G.

    Ecom Manager

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Track the strategies of 60 top ecommerce brands

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$99/year once trial ends

Get results in 30 days or cancel for a full refund — no questions asked.

Copy proven conversion tactics refined through hundreds of millions of dollars spent in A/B tests.

Easily compare winning ad formats, hooks, and offers, with losing ads - so you can take inspiration from the best, and avoid the worst.

Stop guessing improvements to your email series. Copy world-class references for your Abandined Cart, Welcome, Product Launch Series, and more

Steal top holiday playbooks. See exactly how leading brands handle Black Friday, Cyber Monday, and beyond - including their ads, emails, and offers.

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